Kuoma: A classic of Finnish winter, built to last
Few things are as quintessentially Finnish as a pair of sturdy winter boots – and for many families, that pair will be bearing the name Kuoma.
Founded in 1928 in the small village of Kuomiokoski, Kuoma remains a family-run company nearly a century later, rooted in Finnish craftsmanship, while constantly keeping up with the times and looking to the future.
“Warmth, quality and reliability have always been our foundation,” says Sanna Kittelä, CEO. By combining traditional shoemaking expertise with modern technology, Kuoma continues to make most of its footwear in Finland, and the end result is shoes that are durable, comfortable and made to last.
Alongside its summer and autumn collections, Kuoma offers a range of stylish winter shoes for adults and children, combining Nordic durability with modern design.
The company’s legacy is perhaps best embodied by the iconic Kuoma Putkivarsi kids’ boot, a winter staple that has kept generations of children’s feet warm and dry. The slip-on boot’s thermal foam insulation ensures that feet will stay warm even during the cold days of winter. Despite being durable, the boot is lightweight and offers excellent traction and shock absorption – crucial in snowy and icy conditions.
However, Kuoma is no stranger to evolution: in addition to options for summer and autumn, its range also includes a number of sleek urban shoes for the winter – for women, men and children alike – that combine Nordic weather resilience with modern design.
The brand’s design ethos can be summed up simply: beauty through practicality. Every seam, material and detail serves a purpose. Kuoma’s quality is recognised far beyond Finland’s borders. “We have many customers in Canada, Japan, the Baltics and across the Nordics, for example. Customers value the Finnish precision, practical beauty and, above all, reliability,” says Kittelä.
“Waterproof and resilient external materials, combined with high-performance insulation, mean that these boots aren’t simply stylish, they’re made to withstand everyday use in all seasons,” Kittelä enthuses. Kuoma is preparing new collections featuring moisture-resistant materials, excellent grip and a more technical edge, and the innovations are set to broaden the company’s horizon further.
As the company’s nearly 100-year history proves, good design never goes out of style. “Kuoma shoes are made for everyday life and adventure: whether in the city or out in nature, people need footwear that keeps pace with their lifestyle,” the CEO concludes.
Kuoma’s shoes are produced at the Kuomiokoski factory, established in 1928 and located in the village of Kuomiokoski in South Savo, in the south-east of Finland.
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